| Advertiser/Municipality Reaction:
|
|
|
|
| STEPHEN LYPINSKI, Brand Manager, Skippy Peanut
Butter |
“Advertising on the beach is a unique medium.” |
|
|
|
| MICHAEL LYON, Director of Promotions,
BESTFOODS |
“It’s
a unique high-impact advertising and promotional tool. It’s pretty consistent
with what we want to do with the brand. We want Skippy on the
beach. I’m here
looking at thousands of families with kids. If they’re on the
beach thinking of Skippy, that’s just what we want.” “ We were
extremely happy with the way it worked out” |
|
|
|
| STEVE JARMON, VP Communications, Snapple |
“We’re always looking for unexpected
opportunities.
Being a beverage, we are there to refresh, and what
better place than on or near the
beach.” |
|
|
| PATRICK CORNACCHIULO, Marketing Manager, Kozy Shack
Puddings |
"We fly aerial banners over the
beach at the same time. We've been doing that for two or
three years now, so we thought why not stamp the beaches
too?" |
|
|
| Randy Dazo, VP Sales & Marketing,
Net2Phone |
"Through Support A Beach, Net2Phone has been able to
utilize a dynamic
new form of advertising to help build
awareness of our Yap Internet
Telephony products and reach
a large number of our target audience, all in
one
place." |
|
|
| JOHN CAMERA, Borough Administrator, Seaside Heights,
NJ |
“An estimated 20%
reduction in trash on our beaches has occurred as a direct
result of the program….
Bathers are responding positively to the ads which they
see as clean, clever and fun… I like to get revenues
wherever we can and at the same time be unique. We’re running the
tractor up and down the beach
anyway.” |
|
|
|
| ERNIE TROIANO, City Commissioner, Wildwood,
NJ |
"If you've ever been to the
beach, everything's advertising. Everywhere you look,
it's advertising. You have a boardwalk that's all advertising.
you have planes that fly by with advertising. At
least this now gives the town the ability to generate revenue
from it. It's a WIN WIN for everybody!" |
|
|
|
| WILLIAM AKERS, Councilman, Seaside Heights,
NJ |
“I
think it’s a great idea. How can you argue with clean
advertising that brings revenues to the town and smiles to
faces of tourists.” |
|
|
|
| MICHAEL REDPATH, Director of Public Affairs, Seaside
Heights, NJ |
“With
this system, the process of running the tractor up and down
the beach each morning will essentially pay for itself.” “Generally, the town
is looking for additional sources of revenue, either to
maintain certain services or enhance them, without increasing
fees to visitors or taxes to residents, Advertising is one way
of doing that.”
“It works.
The company is reputable. It’s no trouble
for the municipality.
We run the equipment every day anyhow.” |
|
|
|
| ALDO PALOMBO, Mayor, North Wildwood, NJ |
“The
concept is excellent, I think it really has potential. If this
generates revenue, I think it’s a good idea.” |
|
|
|
| GORDON BALL, Purchasing Agent, Wildwood,
NJ |
“It’s
just sand. The
main advantage is that you can bring more money in for the
town.” |
|
|
|
| KEVIN YECCO, Borough Clerk, Wildwood Crest,
NJ |
“It’s
A Pretty novel approach to
advertising” |
|
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|
|
| Television: |
| WABC |
Broadcast-Eyewitness
News |
July
1, 1998-Live |
|
Bill
Evans- “Really
Cool!”
Rob Hanrahan-“That’s a great idea!” |
|
|
|
|
|
| CNBC |
The
Edge
|
July
1, 1998
-Documentary |
|
Felicia Taylor-“Unbelievable… let the ad times
roll!”
Mike Hegedus-“Please don’t litter, who could argue
with that?” |
|
|
|
|
|
| NBC
|
First
Morning’s Business |
July
20,1998
-Documentary |
|
Kevin
McCullough-“The hottest new marketing fad” |
|
|
|
|
|
| NBC
|
Evening News
|
Sept.
22,1998
-Report |
|
Fort
Myers Beach Demonstration |
|
|
|
|
|
| ABC |
Good
Morning America Sunday |
July
16, 1998 -News
Report |
|
Steve
Fox-
“Bright idea…A soft sell between my toes!”
Aaron
Brown- “Walking in
the sand, it’s just not the same anymore
…Why is it I want peanut butter toast now?” |
|
|
|
|
|
| CBS
|
Evening News with Dan Rather
|
September 8, 1998
-News Report |
|
Dan
Rather- “As
far as advertising goes, nothing is sacred anymore!”
Richard
Schlesinger-“A beach blanket of advertising right in the
sand!” |
|
|
|
|
|
| CBS
|
Local
Evening News |
Sept.
22,1998
-Report |
|
Fort
Myers Beach Demonstration |
|
|
|
|
|
| CNNfn |
Biz Buz, |
July
14,1998
-Interview |
|
Beverly Schuch-“Support A Beach, clever idea!” |
|
|
|
|
|
| CNN |
|
|
July
22-23,1998
-Documentary |
|
Jeanie Moos-
“Something new rolling ashore and it ain’t
waves!
…Imagine laying your blanket on it” |
|
|
|
|
|
| CNN
HEADLINE NEWS |
|
|
July
22-23 1998
-Documentary |
|
|
|
|
| PHILADELPHIA
Evening News, |
|
|
July
1, 1998
-News Report |
|
|
|
|
| CHANNEL12 NEWS
Evening News |
Tom
Fitzgerald-“Tip-toe through the billboards” |
July
1, 1998
-News Report |
|
|
|
|
| WB
WPIX |
|
|
July
26, 1998
-Documentary |
|
|
|
|
| FOX |
Good
Day NY |
July
30, 1998
-Documentary |
|
|
|
|
| FOX 5 |
Local
Evening News |
Sept.
22, 1998 -Report |
|
Fort
Myers Beach Demonstration |
|
|
|
|
|
| NIPPON TV
|
Aired
in Japan
-Documentary |
|
|
|
|
|
| ACCESS HOLLYWOOD
|
|
|
(to be aired)
-Documentary |
|
|
|
|
| REUTERS
|
|
|
July
28, 1998
-Documentary |
|
|
|
|
| BBC
|
|
|
July
31, 1998
-Documentary |
|
|
|
|
| PBS NIGHTLY BUSINESS REPORT |
|
|
June
25,1999
-Report |
|
|
|
|
| NJN NIGHTLY NEWS |
|
|
July 1, 1999 -Report |
|
|
|
|
| KYW3
EYEWITNESS NEWS
(CBS) |
|
|
July
2, 1999
-Report |
|
|
|
|
| CHANNEL 12 NEWS NJ
|
|
|
July
1, 1999
-Report |
|
|
|
|
|
|
|
|
| Radio:
|
| WCBS -am
News Radio 88
|
Fred Fishkin- “You won’t believe your eyes
next summer!” |
Nov.
7, 1997
-Interview |
|
|
|
|
| WCBS -am
News Radio 88 |
Fred
Fishkin- The
beach is covered with Skippy
Jars” |
July
1, 1998
-Live Brdcst |
|
|
|
|
| WOBM-am Bob
Levy Show |
Bob
Levy-“I got captivated…this is just neat…it’s great!” |
July
2,1998
-Interview |
|
|
|
|
|
|
|
|
| WJRZ-fm |
The
Point Morning Show,
|
July
1, 1998
-Live Brdcast |
|
|
|
|
| WINS-am
|
Mark
O'Brien |
July
15,1998
-Interview |
|
Mark
O’Brien-“Eventually washes away or people stamp on
them” |
|
|
|
|
|
| XKR-fm
|
Mark
& Steve 94.5 Toledo Ohio |
July
15,1998
-Interview |
|
|
|
|
| WJXD-am |
Ed
Paladino “This is
a great idea!” |
June
2,1999
-Interview |
|
|
|
|
| NPB-am |
Jack
Speir |
June
2,1999
-Interview |
|
“Impressed ski slopes sound good to me!” |
|
|
|
|
|
| KMOX-am |
Chris
Myhill |
June
7,1999
-Interview |
|
|
|
|
| WMNN-am |
Brian
Dean |
Nov
9,1999
-Interview |
|
|
|
|
|
|
| Print:
|
|
|
|
|
| NEW YORK TIMES
|
|
Joe
Sharkey-
“It’s like a Notary Public gone berserk with his
seal!” |
Sunday July 5, 1998 -1/3
pg. photo Article |
|
|
|
|
| MIAMI HERALD |
|
September 22, 1998 -1/3
pg. photo |
|
|
|
| BRADENTON HERALD |
Gary Haber-
“Beachgoers who saw the machine in operation were left with a
favorable impression. |
September 24, 1998 -1/3
pg. photo Article |
|
|
|
| ASBURY PARK
PRESS |
Caren
Chesler-“Imagine skywriting in the
sand” |
October, 1997
-1/4 pg. Article |
|
|
|
| ASBURY PARK PRESS |
|
July
2, 1998
-1/3 pg. photo
Article |
|
|
|
| ATLANTIC CITY
PRESS |
|
November 23, 1997 -4Color
full front pg. |
|
|
|
| OCEAN COUNTY
OBSERVER |
Lujo
Karkovice-“An innovative advertising device …makes quite an
impression.”
|
July
2, 1998
-1/3 pg. photo
Article |
| TRENTONIAN |
Eric Ladley-“Beachgoers
like them” |
July
20,1998
-3/4 pg. photo
Article |
|
|
|
| PHILADELPHIA INQUIRER |
|
January 31, 1999 -3/4 pg. Interview |
|
|
|
| PALM BEACH POST |
|
January 31, 1999
-1/2 pg. Interview |
|
|
|
| THE RECORD |
|
January 31, 1999
-1/4 pg. Interview |
|
|
|
| PHOENIX TIMES |
|
January 31, 1999
-1/3 pg. Interview |
|
|
|
| SAINT PETERSBURG TIMES |
|
February 4, 1999
-1/3 pg. Interview |
|
|
|
| RALEIGH NEWS &
OBSERVER |
|
February 4, 1999
-3/4 pg. Interview |
|
|
|
| DAYTONA BEACH
NEWS-JOURNAL |
|
February 11, 1999
-3/4 pg. Interview |
|
|
|
| AD
AGE MAGAZINE |
|
March
13, 1998 -1/2
pg. Interview |
|
|
|
| AD
AGE MAGAZINE |
Laura
Petrecca-“Something novel and
unique” |
July
1,1998
-CNBC
Interview |
|
|
|
| AD
AGE MAGAZINE |
|
July
6, 1998
-4Color Article |
|
|
|
| NEW JERSEY BUSINESS MAGAZINE |
|
September Issue -3/4 pg.
Interview |
|
|
|
| CONSUMER REPORTS FOR
KIDS |
|
September/October Issue -1/4
pg. Photo/Article |
|
|
|
| ICON MAGAZINE |
|
Oct-Nov Issue
-Interview |
|
|
|
| THE COUNSELOR |
|
December Issue -4 Color
Article |
|
|
|
| ENTREPRENEUR
MAGAZINE |
|
May
1999 -1/8 pg.
Photo/Article |
|
|
|
| FAMILY CIRCLE
MAGAZINE |
|
May
16, 1999 -1/4pg.
Photo/Article |
|
|
|
| STORES MAGAZINE |
(Premier Issue) |
April 1999 -1 ½
pg. Photo/Article |
|
|
|
| AMERICAN
DEMOGRAPHICS |
|
May
1999 -1/4 pg.
Photo/Article |
|
|
|
| ASSOCIATED PRESS |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| WESTCHESTER NEWS |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| SAN DIEGO UNION TRIBUNE |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| SAN JUAN STAR |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| ASBURY PARK PRESS |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| SAN FRANSCISCO
CHRONICLE |
|
May
25, 1999 -1 pg. Photo
Article |
|
|
|
| DALLAS MORNING
NEWS |
|
May
30, 1999 -1 pg. Photo
Article |
|
|
|
| NY
NEWSDAY |
|
May
25, 1999 -1/2 pg. Photo
Article |
|
|
|
| MIAMI HERALD |
|
May
30, 1999 -1 pg. Photo
Article |
|
|
|
| POTENTIALS IN MARKETING MAG. (Brazil) |
|
May
Issue
-1/2 pg. Photo
Article |
|
|
|
| REGESTER, DES MOINES, IA |
Article |
June
1, 1999 -1/2 pg.
Photo |
|
|
|
| VIRGINIAN-PILOT |
Article |
June
6, 1999 -1/2 pg.
Photo |
|
|
|
| WORLD HERALD, OMAHA, NE |
Article |
June
1, 1999 -1/2 pg.
Photo |
|
|
|
| GAZETTE, CEDAR RAPIDS, IA |
Article |
May
29, 1999 -1/2 pg. Photo |
|
|
|
| JERSEY JOURNAL |
Article |
May
30, 1999 -1 pg. Photo |
|
|
|
| MONTREAL GAZZETTE |
|
May
30, 1999 -1 pg. Photo
Article |
|
|
|
| FORT WALTER BEACH NEWS |
|
May
30, 1999 -1 pg. Photo
Article |
|
|
|
| PENSACOLA NEWS JOURNAL |
|
May
30, 1999 -1 pg. Photo
Article |
|
|
|
| SUN HERALD NEWS, MS |
|
June
13, 1999 -1/2 pg.
Photo |
|
|
|
| DAILY BREEZE, CA |
|
May
30, 1999 -1/2 pg.
Photo Article |
|
|
|
| THE RECORD |
|
June
18, 1999 -1/2 pg.
Photo |
|
|
|
| THE BALTIMORE SUN |
|
June
29, 1999 -1/2 pg.
Photo |
|
|
|
| FOCUS MAGAZINE (ITALY) |
|
Aug.
Issue
-1/4 pg. Photo |
|
|
|
| MILLIONARE INTRAPRENDERE (ITALY) |
|
Aug.
Issue
-1/4 pg. Photo |
|
|
|
| THE JOURNAL NEWS |
|
May
28, 1999 -1/2 pg.
Photo |
|
|
|
| THE POST and COURIER |
|
Sunday May 30, 1999 -3/4 pg.
Photo |
|
|
|
| NEW YORK TIMES |
|
Sunday
June 5,
1999
-1/2-pg. photo |
|
|
|
| NAPLES DAILY NEWS |
|
June 7, 1999 -1/2 pg. Photo
Article |
|
|
|
| AMERICAN DEMOGRAPHICS |
|
June
Issue
-1/4 pg. Photo Article
|
|
|
|
| ISLANDER (ASBURY PARK PRESS) |
|
July
9, 1999
-3/4 pg. Photo |
|
|
|
| USA TODAY |
|
July
23,
1999 -1/2 pg.
Article |
|
|
|
| NEWS
(NETHERLANDS) |
|
July
20, 1999
-1/4 pg. Photo |
|
|
|
| CHRISTIAN SCIENCE MONITOR |
|
Sept. 20,
1999 -1/2 pg. Photo
Article |
|
|
|
| OUTDOOR MAGAZINE |
|
Sept.
Issue
-1 pg. Photo Article |
|
|
|
| POPULAR MECHANICS MAGAZINE |
|
Nov.
Issue
-1/4 pg. Photo
Article |
|
|
|
| SCREEN PRINTING MAGAZINE |
|
Nov.
Issue
-1/2 pg. Photo |
|
|
|
| DETAILS MAGAZINE |
|
Dec.
Issue
-3/4 pg. Photo |
|
|
|
| THE COURIER-JOURNAL (Louisville, KY) |
|
Dec.
Issue
-3/4 pg. Photo |
|
|
|
| NEW AGE MAGAZINE |
|
Jan.
2000 Issue-3/4 pg. Photo |
|
|
|
| SIGNS OF THE TIMES MAGAZINE |
|
Jan. 2000
Issue-Photo Article
|
|
|
|
| NEWARK STAR LEDGER |
-Guerrilla Marketing |
Feb.
15, 2000 |
|
|
|
| TWA INFLIGHT MAGAZINE |
|
March 2000
Issue
|
|
|
|
| INC. MAGAZINE |
|
March
2000 Issue |
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